Tuesday, April 2, 2019 Keynote 9:15am-10:15am
Khadish O. Franklin, Director for Member Education and Research Delivery, at EAB
Marketing Across the Adult and Professional Student Lifecycle
As marketing channels have become more crowded and more expensive than ever, it’s become increasingly challenging to capture the attention of today’s prospective student. While technology advances enable prospects to spend more time online, they are increasingly distracted and skeptical. This presentation will examine how progressive institutions are using outcomes-focused marketing messages to highlight program value by identifying relevant career and learning outcomes and designing effective campaigns across channels. This study provides a special focus on attracting career changers – a substantial, largely untapped population of working professionals who are dissatisfied in their current role and are seeking a next step in their career, but aren’t necessarily even considering or evaluating further education.
Wednesday, April 3, 2019 Keynote 9:00am-10:00am
Stephen W. Marshall Ph.D.
Department of Media+Communication
East Tennessee State University
Experience is the Differentiator
We can all agree higher education is changing faster than ever. In our world of connected devices, all university stakeholders expect great experiences – every time. At the same time, the non-traditional adult learner is looking for an educational renewal that will differentiate them in the marketplace. Massive amounts of data, the explosion of different devices, and skyrocketing expectations are forcing all higher education institutions to completely rethink their educational approaches. The ones doing it right are working to transform every aspect of their holistic student experience with data-driven insights. The ones bound to fail hold fast to legacy systems and traditional ways. As an expert in digital transformation for higher education as well as for Fortune 500 companies, Dr. Marshall will explore the key pillars to higher education digital transformation and will use data to illustrate why it is always the experiencethat matters to students and employers.
Thursday, April 4, 2019 Keynote 8:30am-9:45am.
Michael Edmondson, Ph.D.
Dean, Professional Education and Lifelong Learning
New Jersey City University
The T.R.U.E. Method of Leadership and Engaging Your Team
Description of Presentation is: The charge to provide affordable, accessible training, certificate, and degree programs still rings true for our programs, as we continue to innovate to broaden geographic and demographic reach, strive to offer in-demand degrees, and ensure student success and satisfaction.” As a leader in a mission driven organization, it is imperative to understand that professional development is directly linked to personal growth. If you want to grow as a professional you will need to grow as a person. Therefore, leaders in continuing education need to develop a higher level of self-awareness in order to engage and empower their team to understand that mission matters more than ever in today’s volatile, uncertain, complex, and ambiguous global environment.